Primark Signs Lease for First Manhattan Store in Herald Square
Slice of Retail Team
10/15/2024
Key Highlights:
- Primark signs lease for first Manhattan store at 150 W 34th Street, Herald Square.
- 54,000 sq. ft. flagship store will feature affordable fashion, homewares, and beauty across four floors.
- Located near Penn Station, the most trafficked train station in the US, providing access to millions of commuters.
- The new store supports Primark’s ongoing US expansion, with 27 stores currently open.
Source: PR Newswire
Quotes
“ "Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US." ”
Kevin Tulip, President at Primark US
Our Take:
Primark’s entry into Manhattan's Herald Square marks a pivotal moment in its US expansion strategy. With a prime location across from Penn Station, the store is set to capture immense foot traffic from commuters and tourists alike. Primark’s affordable, high-quality offerings make it a perfect addition to the transforming PENN DISTRICT, as the area emerges as a premier retail and lifestyle destination in New York City. This flagship store could serve as a cornerstone for Primark’s growth ambitions, solidifying its position in the competitive US market while providing accessible fashion to a broader audience.
