Criteo Launches Auction-Based Display Tech
Slice of Retail Team
06/23/2025
Key highlights
- New auction-based buying brings flexibility to retail media
- Supports retailers like Costco, Shipt, and Albertsons Media Collective
- Ad relevancy controls enhance placement performance
- Single platform for Display, Video, and Sponsored Products
Source: PR Newswire
Notable Quote
“ Display advertising is a proven retail media format, but the needs of advertisers and retailers are evolving. Our new auction-based offering is modernizing display technology—creating a flexible, automated solution that's tailored to the retail environment. ”
Melanie Zimmermann, General Manager of Global Retail Media at Criteo
Why This Matters
Criteo’s Auction-Based Display technology marks a pivotal shift in retail media, bringing the power of programmatic buying into a traditionally fixed-price domain. By enabling biddable, dynamic ad buying with real-time responsiveness, it allows retailers and brands to better align with seasonal trends and consumer behavior. This innovation not only enhances monetization for retail platforms but also simplifies campaign management for advertisers, making retail media more competitive with broader digital advertising ecosystems.
