JCPenney Launches "Really Big Deal" Campaign with Celebrity Partners
Slice of Retail Team
09/16/2024
Key Highlights:
- JCPenney launches a 16-week “Really Big Deal” campaign during football season on Prime Video.
- Celebrity partners include Shaquille O'Neal, Martha Stewart, Gabrielle Union, and Walker Hayes.
- Exclusive weekly deals, available online and in stores, featuring fashion, home goods, and more.
- Campaign supported by 360-degree marketing efforts, including TV spots, social media, and in-store promotions.
Source: Business Wire
Quotes
“ “Football season is a time for family and friends, teamwork and celebration, and we’re excited to bring that same spirit to our customers with these Really Big Deal reveals.” ”
Michelle Wlazlo, Chief Merchandising and Supply Chain Officer at JCPenney
Our Take:
JCPenney’s strategic decision to partner with Prime Video during football season and align with high-profile celebrities is a smart move to boost brand visibility and drive consumer engagement. By blending entertainment with shopping incentives, JCPenney positions itself as a key player in the retail space during the holiday season. The involvement of relatable stars like Shaquille O'Neal and Martha Stewart will resonate with a broad demographic, further enhancing the campaign’s appeal.
