Cécred Expands into Ulta Beauty, Marking Its First Retail Launch
Slice of Retail Team
02/24/2025
Key Highlights:
- Cécred’s first retail expansion launches April 6, 2025, at 1,400+ Ulta Beauty stores and online.
- The biggest exclusive hair launch in Ulta Beauty’s history.
- The award-winning Foundation Collection includes bestselling Hydrating Shampoo & Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.
- Custom in-store fixtures, displays, and salon integrations to enhance customer experience.
- Launch aligns with Cécred’s 1-year anniversary, marking its next growth phase.
Source: Business Wire
Quotes
“ No quotes were given. ”
Why This Matters:
Cécred’s exclusive launch at Ulta Beauty marks a major milestone in expanding premium, science-backed hair care to a wider audience. With Ulta Beauty’s salon presence and nationwide reach, this partnership strengthens Cécred’s mission of transforming haircare for all textures and types. Beyoncé’s vision for inclusive, high-performance hair care is now more accessible than ever, reinforcing the brand’s commitment to innovation and cultural impact.
