Big Lots Brings Back 'Black Friday Fridays' with Huge Discounts
Slice of Retail Team
09/17/2024
Key Highlights:
- 'Black Friday Fridays' return with up to 50% off select items every Friday through Dec. 6.
- One-day Halloween décor closeout event kicks off on Friday, Sept. 13, with 50% off.
- Sign up for BIG Rewards to get early notifications of each week's deal.
- Big Lots Foundation to match donations to The Kids Mental Health Foundation, up to $50,000.
Source: PR Newswire
Quotes
“ "Big Lots is helping shoppers live big and save lots again this season by giving them a significant head start on some of our biggest Black Friday-level deals of the year." ”
Bruce Thorn, President and CEO at Big Lots
Our Take:
Big Lots is capitalizing on the early holiday shopping trend by launching its 'Black Friday Fridays' promotion, a clever strategy to draw in budget-conscious consumers. By offering a series of one-day deals and linking it to philanthropic efforts through The Kids Mental Health Foundation, the company strengthens its appeal to both value-driven and socially-conscious shoppers. This initiative could also increase loyalty, especially with the promotion of their BIG Rewards program.
