GrowGeneration Acquires Viagrow to Expand Home Gardening Reach
Slice of Retail Team
Jun 11, 2025
Key highlights
- GrowGeneration acquires Viagrow, a $3M revenue gardening and hydroponic equipment supplier.
- Expands presence in home gardening and big box retail segments.
- Accretive to gross margins in FY2025, supporting 30%+ margin goal.
- Enhances e-commerce channels through Amazon and mass-market platforms.
- Strengthens GrowGen’s proprietary brand portfolio and national retail partnerships.
Notable Quote
“ Our acquisition of Viagrow marks a transformational step for GrowGen as we expand beyond commercial cultivation and into the rapidly growing home gardening and big box retail sectors. This transaction supports our strategy to drive higher-margin growth through proprietary brands while broadening our customer base across multiple channels. Viagrow’s presence in mass retail and leading online marketplaces enhances our market reach and sales opportunities. ”
Darren Lampert, Co-Founder and Chief Executive Officer at GrowGeneration Corp.
Why This Matters
GrowGeneration’s acquisition of Viagrow signals a strategic expansion beyond its traditional commercial cultivation market into the rapidly growing home gardening and mass retail sectors. By integrating Viagrow’s established distribution across major retailers and e-commerce platforms, GrowGen not only diversifies its revenue streams but also positions itself to capture a broader customer base. This move supports the Company’s margin expansion goals and enhances its proprietary brand offerings, reinforcing its leadership in the controlled environment agriculture (CEA) industry at a time when sustainable and home-based gardening solutions are experiencing heightened consumer demand.
